In these days a new trend has come in marketing which is known as digital marketing or online marketing. Online marketing is overtaking all other types of marketing concepts because of its infallibility of targeting the right audience. There are many online platforms a business owner can promote their product or services digitally, and these platform called search engines, social media, display networks, video networks, online applications, and content marketing. So let’s know how these platforms can help a business owner to increase their ROI.
- Search engines: Search engines like Yahoo, Bing, Google, Yandex have huge number of daily visitors. Especially google has more popularity than search engines. On search engines, a business owner can promote their product or services through organic results called Search engine optimization (SEO) or Paid results called (PPC).
- Social Media: Social media like facebook and twitter are the most popular platforms if I talk about daily visitors. If I talk about India, facebook is the most used social platform. Approx a normal user spends 5-hour daily of his life. There is a say where the more people comes the market starts from there. A business owner can easily promote their goods by using these platforms.
- Display Networks: It is mostly used for branding. Company like Patanjali has increased its sales through display advertising. You can run display advertising campaign through google ads and can get more sales.
- Video Networks: If you talk about marketing on youtube you should not be surprised because it is the best platform to reach a huge audience in a single day. As a marketing, I think marketing through videos are more authentic.
- Online Applications: There are millions of app available in marketing. If you use a smart then you might be using at least 10 online applications. Application like ESPNcricinfo or gallery are most-used apps. so if you advertise your product through these Apps then you have better chances to get more business.
So these were some online platform on which you can advertise your business digitally. To use this platform you should be aware of how to use it. If you don’t know how to use or want to learn you can contact Adzentrix which is a digital marketing institute and provides the best digital marketing course in laxmi nagar. So if you want to grow your business or career digitally you should learn first.
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